Sell what customers really want to buy

The startup world is littered with great ideas and great products that customers didn't buy.

We can help you avoid the traps.

 

You know your product

We can help you sell it

Flip your perspective from what you're trying to sell to what customers want to buy. 

Our evidence-based customer validation and engagement methodology will help you:​

Collect evidence to confirm you're solving a serious pain and develop strategies to help customers transition from the status quo.

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Validate, adjust and prioritize your product strategy

Understand the economic value proposition and ROI from the customer's perspective so you can better price your offering.

Guide your pricing strategy

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Get better insight into key customer personae, their motivations, budget cycles and buying process so you know who/how/when to engage and what to say that will get them to engage.

Learn why and how

customers really buy

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Get better insight into key customer personae, their motivations, budget cycles and buying process so you know who/how/when to engage and what to say that will get them to engage.

Build an evidence-based

sales playbook

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Build interest, credibility and trust so you can recruit lead customers early on, generate revenues and leverage customer validation for investors and new recruits.

Engage and recruit

lead customers

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Use evidence to support your investor discussions for added credibility and lower risk.

Optimize your investor strategy

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The Lean Canvas is an excellent summary of your business plan. Let Evidology's Customer Canvas take your strategy one layer deeper by flipping the perspective upside down from what you're trying to sell to what customers want to buy.

Follow these three steps to gain a deeper understanding of your customer

We provide the templates, examples and best practices.

Here's how:

Do it yourself or we can roll up our sleeves and work alongside you every step of the way.

1

Fill out the Customer Canvas

Mark each entry as either Fact, Assumption, Gap or Red Flag.

2

Build & execute a customer call plan

Collect the evidence to validate Assumptions, fill Gaps and mitigate Red Flags

3

Extract and action key insights

Feed key insights into your product strategy, formulate your marketing plan and execute your sales playbook

 

Let us show you how

We get it. You're a cash-strapped startup with too much to do and not enough time. We've been there too.

Contact the Evidology Group to learn more and we'll explain how we help with your cash and time constraints.

 

Here are three ways the Evidology Group can help accelerate and de-risk your startup:

SELF

SERVICE

 

  • Use the online material

  • Follow the evidence-based methodology

  • Work independently or with your advisor/mentor

COACH &

CHALLENGER

 

  • Use the online material

  • Follow the evidence-based methodology

  • We'll guide you through the process that will lead to better product/market fit and faster sales

 

EMBEDDED EXECUTIVE

  • We know you're busy and there aren't enough hours in the day, so let us join your team

  • With your support, we'll unlock the key nuggets that will lead to better product/market fit and faster sales

 

 

About The Evidology Group

The Evidology Group was created by entrepreneurs for entrepreneurs to help you beat the odds and build a successful startup using an evidence-based methodology (Evidology).  Over the past 20 years, we’ve started four companies and built over a billion dollars in shareholder value. We’ve also advised/mentored/invested in and/or sat on the Board of hundreds of early-stage companies.

 

We’ve seen many great products die and countless exceptional teams struggle with fatigue, frustration and failure. Entrepreneurs are driven by a desire to change the world, but the statistics tell a grim story in spite of the plethora of books/videos/seminars and helpful advisors/mentors/incubators/accelerators:

  • 95% of startups don’t cross the $1M revenue threshold

  • 99% are unable to secure VC funding

  • 90% of VC-backed startups fail or just return capital

  • 70% of startups fail in years 2-5, in spite of all the hard work

While every situation is unique, there are some consistent challenges that the Evidology Group can help you overcome by:

  • Developing a deeper, more rigorous understanding of your customer

  • Building a culture of evidence-based decision-making

  • Defining an evidence-based sales methodology

In a Meeting
 

Ready to Engage?

We look forward to hearing from you.

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Contact the Evidology Group at info@evidology.com or complete the online form to learn more about how we can help your business grow.