What Did You Learn About Your Customers This Year?

As we round out 2020, it’s very tempting for many of us to say that this was a “lost year”. And while there were many setbacks, I think it’s been an incredible opportunity for startups to think about how we can do business smarter.

There’s never been a better time to stop selling and start learning; to build a customer-centric culture and to look for an optimized path to product/market fit. We’re truly delighted to have helped many companies do just that - and we take great pride in the impact we’re making in transforming their businesses.

For the Evidology Group, it was also our first formal year of operations. Over the past year, we’ve built out a comprehensive repertoire of best practices and templates around customer discovery, concept validation and product validation which has enormous consequences on sales, marketing, product strategy, pricing, fundraising and recruitment.

Below is a quick summary of the blogs we’ve written. For a copy of our best practices and templates, please reach out to us and we’d be happy to share this content with you.

So long 2020. Here’s to a happy, healthy and prosperous 2021!

Adam and Doug


You know your product. We can help you sell it.

Startup Advice

Customer Discovery



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